Elders Weather
CASE STUDY: ELDERS WEATHER
The organisation
Established in 1839, Elders has built an unmatched record and reputation as a trusted advisor, supplier and agent for Australian primary producers for 170 years.
The goal
Elders wanted content on their website that would enhance their brand value and give their customers a reason to return to the Elders site every day.
The solution
The Weather Company built Elders Weather as a content-rich weather site targeted at the agricultural audience through a Custom Website.
The Weather Company:
- designed the entire site in the Elders corporate style
- designed the navigation and content structure
- built the entire site and hosts it at our hosting facility
- hosts the advertisements and promotions into the site
- provides all Search Engine Optimization services.
The positive outcome
Elders Weather:
- has become the most popular weather site in the rural sector
- has become the most popular weather site amongst agricultural users
- provides significant flow-on traffic to other parts of the Elders site
- now has massive brand awareness: it is the fourth most searched weather search term.
More information
If you are a website content manager, a business marketing manager, or if you also work in the industry of agri-business, The Weather Company can create positive outcomes for you too. Please contact us for a no obligation chat.
For related products please visit Custom Websites.
For related industries please visit Online and Agriculture.
For further information on how you will benefit when you use The Weather Company’s products and services, please visit Why Choose Us?
Get in touch:
To create audience attracting weather programs through innovative and customised weather solutions, please call The Weather Company for a no obligation chat on +61-2-9965 9200, or send us an email via our Contact page.
