Sky News

CASE STUDY: SKY NEWS

The organisation

Sky News provides 24 hour news, and has grown to become an essential part of the Australian media landscape. Sky News features news on the hour and headlines every fifteen minutes.

The goal

Sky News needed a weather provider that could service a broad range of platforms, and be available 24 hours a day.

The solution

The Weather Company provides:

  • Viking TV weather graphics system for broadcast graphics on Sky News and Australia Business Channel.
  • XML data feed for use in Sky News Active interactive TV application.
  • Rendered graphics for use in Sky News Active.
  • Hosted weather pages for skynews.com.au website.
  • Emailed scripts to Sky News presenters every 2 hours through the day.  Presenters read the scripts in conjunction with the graphics we provide.
  • Live interviews during severe weather events.

The benefits for Sky News:

  • Pre-configured templates. All graphics used by Sky News are pre-configured templates.
  • Creation of a new look. The Sky News ‘look’ was created by The Weather Company’s graphics department with input from Sky News.
  • Ease of use. The operator simply has to drag a template into the show timeline, and the graphic is produced in real-time with live data.
  • Graphics at short notice. As a 24 hour news channel, Sky News often requires graphics at short notice. The Weather Company creates special graphics and downloads them directly into the  Sky News Metacast® Viking system.
  • Expertise at a fraction of the cost of in-house production. The Weather Company gives Sky News access to a complete meteorological expertise resource at a fraction of the cost of producing  this internally.

The positive outcome

Sky News is Australia’s leader in 24 hour news.

More information

The Weather Company has provided a 24 hour weather service to Sky News since 2001.  We provide the full service to a multi-platform TV broadcaster, and we can do the same for you.  If you are a news director, production manager, weather presenter or graphics director who would like an innovative solution customised to your needs, please contact us for a no obligation chat.

For related product links, please visit Viking, Scripting, Custom Weather Feeds and Briefings.

For related industries links please visit Television, Online and Mobile.

For further information on how you will benefit when you use The Weather Company’s products and services, please visit Why Choose Us?

Get in touch:

To create audience attracting weather programs through innovative and customised weather solutions, please call The Weather Company for a no obligation chat on +61-2-9965 9200, or send us an email via our Contact page.